shecreation.com

Brand guidelines · v0.1 · Sep 2026

shecreation.com brand

The identity system for shecreation.com — logo, colour, type and stationery, and how to use them together.

02

Colour

A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.

PrimaryButtons, links and key moments#0D7377RGB 13, 115, 119
DeepHeaders and dark grounds#08494CRGB 8, 73, 76
AccentHighlights and emphasis#EF6F53RGB 239, 111, 83
InkBody text#17242ARGB 23, 36, 42
GroundPage background#F3F6F6RGB 243, 246, 246
03

Typography

Three faces, each with one job. All are free to use from Google Fonts.

Aa

Display · Sora

Headlines and the wordmark

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Text · Inter

Body copy and interface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Mono · IBM Plex Mono

Labels, data and code

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Type scale

H1 · 56pxEverything, in one place.
H2 · 36pxEverything, in one place.
H3 · 24pxEverything, in one place.
Body · 17pxEverything, in one place.
Caption · 13pxEverything, in one place.
04

Logo usage

A few rules keep the brand recognisable everywhere it appears.

shecreation.com
✓ Do — On light grounds, with clear space
shecreation.com
✓ Do — Reversed on the deep brand colour
shecreation.com
✗ Don't — Don't stretch or squash it
shecreation.com
✗ Don't — Don't recolour it
shecreation.com
✗ Don't — Don't place it on busy backgrounds
shecreation.com
✗ Don't — Don't add effects or outlines
05

Stationery

Business cards, letterhead and email signature.

s
shecreation.com
shecreation.com
Founding Team
hello@shecreation.com
www.shecreation.com
—
Founding Team
shecreation.com
hello@shecreation.com · www.shecreation.com
shecreation.com hello@shecreation.com
www.shecreation.com
shecreation.com
06

Social

Profile picture, cover image and the link preview that appears when the site is shared.

Link preview image for shecreation.com
07

Explorations

Alternative wordmark directions considered for shecreation.com. Each downloads as SVG.

shecreation.com
01 · Serif authority
shecreation.com
02 · Geometric sans
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03 · Monospace
shecreation.com
04 · Grotesk
shecreation.com
05 · High contrast
shecreation.com
06 · Condensed
shecreation.com
07 · Soft geometric
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08 · Rounded
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09 · Reverse